Some people
call it public relations, but it's
more than that. It’s about branding, the creation
of good
will for your company and preference
for your products and services through
well coordinated communication programs. It’s
about addressing all
of your publics. Your potential and actual customers, employees, media,
suppliers, government, civic institutions and, yes, even your competitors.
All of these publics can significantly affect your image or reputation.
SMS consultants know how to deal effectively with each and how to combine
any or all of the activities listed to the right into corporate and
public relations programs that enhance your marketing and corporate
growth strategies.
• Enhancement
of corporate and/or brand image through publicity and
••public relations campaigns
• Opinion research into awareness
and attitudes toward the company,
••its products & services
• Stockholder and financial community
relations
• Customer relations
• Media relations
• Community relations
• Employee relations
• Trade relations
• Government relations
• Sensitivity to pertinent public
issues & perceptions
• Advocacy & issue resolution
ads
• Newsletters & internal employee
communications
• Video and graphic presentations
• Internet communications
• Cross-cultural relations, events & communications
• Promotional literature:
Brochures, newsletters, annual reports,
••newsletters, etc.
• Damage control
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SMS Services
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Research, Planning & Growth Strategies • Advertising,
Sales Promotion & Creative Services • Public,
Corporate & Government Relations • International & Minority
Market Development
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