Some people call it public relations, but it's
more than that. It’s about branding, the creation
of good will for your company and preference
for your products and services through well coordinated communication programs. It’s
about addressing all of your publics. Your potential and actual customers, employees, media, suppliers, government, civic institutions and, yes, even your competitors. All of these publics can significantly affect your image or reputation. SMS consultants know how to deal effectively with each and how to combine any or all of the activities listed to the right into corporate and public relations programs that enhance your marketing and corporate growth strategies.

 

Enhancement of corporate and/or brand image through publicity and
••public relations campaigns

Opinion research into awareness and attitudes toward the company,
••its products & services

Stockholder and financial community relations

Customer relations

Media relations

Community relations

Employee relations

Trade relations

Government relations

Sensitivity to pertinent public issues & perceptions

Advocacy & issue resolution ads

Newsletters & internal employee communications

Video and graphic presentations

Internet communications

Cross-cultural relations, events & communications

 Promotional literature: Brochures, newsletters, annual reports,
••newsletters, etc.

Damage control


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