• Strategic Planning & Business Plan Development
• Situational
  (S.W.O.T.) Analysis
• Mergers, Acquisitions, Divestitures & Capital Funding for New Ventures
• Organizational Planning
  & Human Resource Development
• Market Entry Planning
  & Marketing Growth Strategies
• Advertising,
  Sales Promotion
  & Creative Services
• Corporate
  Communications & Relations with Key Publics
• International & Minority Market Development
• Return To SMS Services

Mastering the marketing concept - that is, the entire process through which a product or
service moves from conception to consumption through product development, pricing, branding and distribution takes years of learning, mostly
by doing. SMS consultants bring invaluable
expertise to the table – knowledge that comes from years of direct hands-on experience marketing consumer and industrial products
and services to both domestic and international buyers. Adding SMS expertise to your own capabilities can help accelerate and enhance marketing efficiencies and results in any
of the areas to the right.

• Development and implementation of marketing plans
••in U.S. and international operations
• Market research and analysis
• Competitive Analysis
• Consumer profile: perceptions, behavior, attitudes
• One-on-one, in-depth surveys
• Focus group studies
• Conceptual mapping and multidimensional scaling
• Market segmentation research and targeting
• Segmentation strategies and tactics
• Analysis & evaluation of existing marketing plans
• Marketing audits and situational analysis
• Marketing to Hispanics and other minorities
• Product and brand positioning
• Pricing policy and strategy
• Distributor selection, U.S. and international
• Coordination marketing, advertising, PR strategies
• Internet & database marketing programs
• Sales organization, training, motivation, incentives

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