Strategic Management Services, Inc.
Business Plans For Startups & Expansion Plans, Advertising Design &Location Photography, Strategic Planning & Management Consultants, International & Minority Market Experience, Market Research

JACQUELINE
WILSON MARTINEZ
Vice President - Dallas, Texas

Jacqueline is responsible for all market and operational research. She has worked extensively in the preparation of strategic plans for a wide variety of industries and is also in charge of marketing communications, including the preparation of promotional copy, news releases, feature articles, and special events. She started her communications career with McCann-Erickson advertising agency in New York where she served as Administrative Assistant to the president of that company’s international division. Here she worked on numerous advertising campaigns for such clients as Coca-Cola, General Foods, Bristol-Myers, Chesebrough-Ponds and Quaker Oats. After that she was with Readers Digest in Pleasantville, N.Y. Other advertising and public relations agencies she has worked for include Marcom Advertising, in El Paso, Texas, and Foote, Cone & Belding in San Juan, Puerto Rico.

She has planned, promoted, presented numerous all-day executive seminars, presented programs for professional associations, universities, elected government officials, U.S. Dept. of Commerce (several Global Market series). Prior to joining SMS, she was publisher/editor of "Keeping Up With American English Today," a newsletter for foreign businessmen, with subscribers in 79 countries. Earlier, she was a feature writer for the San Juan Star, a Scripps-Howard newspaper distributed throughout the Caribbean, with more than 40 major feature articles to her credit. She is also a free-lance writer for Dallas business publications on the impact of cultural differences in business.

Widely traveled, she has lived more than 20 years in Latin America (Mexico, Venezuela, Colombia, and Puerto Rico) and on the U.S.-Mexico border. She is an honors graduate with MA & BA degrees in Psychology from the University of Texas at El Paso.

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