JACK G. HARDY
consulting background covers more than 30 years as a senior management
and marketing executive with Fortune 500 corporations and leading Madison
advertising agencies in the U.S. and Latin America. His entrepreneurial
thinking and a strong business discipline comes from
At Young & Rubicam and IMC-International Marketing Communications,
he guided creation of world-class advertising and promotion programs for
such companies as General Foods, Procter & Gamble, Bristol-Myers, Chrysler
Corporation and Philip Morris as well as many other small and medium-size
Later he became Colgate-Palmolive’s Latin America marketing director
and CEO of their companies in Brazil and Venezuela where he guided marketing
planning and operations for 22 companies. As CEO, his vision revitalized
sales, market shares and profits for Colgate in Brazil and Venezuela…and
Jack is an accomplished speaker, seminar leader,
author and mentor. His book, The Core Value Proposition, established
a new starting point and a powerful anchor for innovative business thinking.
His column, “Bootstrap
Marketing,” is published in the Miami
Herald's Business Monday section.
Fortune 500 companies chose his management, marketing and sales
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